Ten reasons to invest in a wool wardrobe
If you’re looking to create a beautiful, comfortable and effortless wardrobe that will last, Australian Merino wool staples are a worthy investment.
A wonderful fibre with a long list of credentials, wool is a natural choice for building a fresh wardrobe that will last. These are our top 10 reasons why wool is always worth the spend.
1. Natural fibre
Merino wool is a premium sustainable fibre and celebrated globally for its unparalleled natural qualities. Naturally soft, breathable, odour and stain resistant, wool is an innovative fibre that lends itself to many fashionable and functional applications.
Wool rolls with the seasons. As an active fibre, wool reacts to the changes in your body temperature, which means comfort all year round. No more clingy or clammy clothes, your wool garments will have the feel good factor no matter what the occasion.
100% natural, renewable and biodegradable, each year a new fleece is produced and naturally biodegrades, providing nutrients back to the soil. Wool is the ultimate fashion fibre, you can be confident wool won’t end up in landfill or the oceans, so you can wear INTACT knowing it’s good for you and good for the planet.
Merino wool is a homegrown hero. Australia is the leading global supplier of wool and our wool makes up 90% of the global apparel industry. By choosing INTACT you’re supporting Australian woolgrowers and a local label inspiring a new way of wearing wool.
The Woolmark Company global wardrobe study found wool clothes are among the oldest kept in the wardrobe and have a high donation rate, promoting a long first life and a rich afterlife. It's these qualities that make wool the ideal fibre to keep your wardrobe (and footprint) INTACT.
6. Odour resistant
With the ability to absorb up to 35% of its own weight in moisture, wool helps keep the skin surface drier and discourages the bacterial growth which is responsible for odour. Not only will you stay fresher for longer wearing wool, your garment won’t need as much washing, saving you time, water and energy.
7. Stain resistant
Merino wool fibres have a natural protective outer layer that helps prevent stains from being absorbed. Compared to other fibres, you’ll find wool is more durable and perfect for everyday wear.
8. Temperature regulating
Wool can be worn all year round as is a natural temperature regulator that keeps you warm in winter, and cool in summer. When hot, wool absorbs and transfers heat and moisture from the skin to be evaporated in the air and when cool, the fibre traps pockets of air in its natural crimp to keep you warm.
9. Less washing
Wear more, wash less is the basis of the INTACT care regime. Wool’s natural properties mean you can wear your garments longer, and if you need a freshen up, airing out can remove smells and hanging in a steamy bathroom can help smooth out any wrinkles.
Wool is the fibre that keeps on giving. Thanks to technology, the applications for wool continue to evolve and delight. Cosy loungewear, sleek evening wear, casual denim and waterproof parkers; it really is possible to weave wool into every aspect of your wardrobe.
Fact check: visit The Woolmark Company, the global authority on Merino wool, for the latest industry insights.